Robert ErreyBack
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| Position |
| Lecturer in Marketing |
| Qualifications |
| BBus SAIT GradDipStats Canberra CAE MBA WA MCom Melb GradCertEd (Tertiary Ed) Ballarat |
| Discipline |
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Marketing and Tourism |
| Teaching Areas |
BUMKT 2603 - Marketing Research
BUMKT 3701 - Marketing Communications
BUMKT 3706 - Product Management
BUMKT 3702 - Marketing Strategy & Analysis
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| Responsibilities |
| Member Learning and Teaching Committee |
| Research Interests |
Research topics:
1. What customer strategies generate the greatest shareholder value
2. Customer segmentation by economic value
3. The impact of market-based assets on shareholder value
4. Student engagement |
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